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Pet-industry entrepreneurs including NF Emma Harris find millennials' disposable income a gold mine

Jul 16, 2018

When Emma Harris welcomed her new yellow lab puppy, Bo, into her home in 2016, little did she realize he would become the inspiration for starting her own business.

Harris has long been interested in supporting entrepreneurship through her studies and working with various startups in finance, sales and marketing roles.

But when Bo came onto the scene, “I quickly found out he had lungworm. Dealing with that was so stressful because I was always travelling on my job and the vet clinic was always closed by dinnertime. Every time I had a question I had to book an appointment.”

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