NF Venture Qoints uses IBM’s Watson AI to find your influencers

May 03, 2018

Qoints has launched an influencer marketing tool that uses the artificial intelligence of IBM’s Watson to unearth the best influencers for your brand.

The Qoints AI Social Discovery tool is a self-service tool that helps marketers deal with the problem of finding the right influencers for marketing campaigns. Locating the right micro influencers (those with 5,000 to 50,000 followers) is key to making influencer marketing effective and affordable. But it’s a tedious process to manually search for the right influencers.

Demand for influencers is growing, as they’ve been shown to generate higher levels of trust, engagement and purchase intent from their followers (in comparison to celebrity influencers), according to Toronto-based Qoints. Rivals in the influencer space include Influential.

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