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Direct-To-Consumer Brand Bon Temps Launches With Starbucks In Its Sights

Nov 14, 2018

Ali Ogston is the Co-founder of Bon Temps and a Next 36 alumni

Starbucks tried to develop a major tea brand with Teavana and failed. Now, new tea company Bon Temps wants to pick up where Teavana left off and right its wrongs.

“I’m looking at us as a future competitor for Starbucks,” says Ali Ogston, who founded Toronto-based Bon Temps with William Yin. “A model like Starbucks and some of these other retail café brands, they’re not doing enough to speak to the changing needs of the consumers, especially female consumers. We are looking at how can we create a space where women can work, play and celebrate, and wind down in retail doors in a way that’s just not possible at a café like Starbucks today.”

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