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Digital sampling on the rise with Next Founder alum venture Sampler paving the way

Mar 13, 2019

As tools in the marketer’s arsenal became digitized over the years, sampling persisted as the exception to the rule, says Kelly Stewart, director of marketing at Sampler, a Toronto-based direct-to-consumer sampling company.

“Everyone accepted that sampling was this blind tool where you hand out product at mass with absolutely no expectation of ROI, hoping that it was influencing the bottom line,” she says. “Now we’re saying you can tie just as much data to sampling as your ad buy and every other piece of the mix.”

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