Detecting fraud using social media influencer metrics

Dec 13, 2018

Next 36'er Mike Schmidt (Co-founder of Dovetale) shares his thoughts on Inside Forbes' Councils podcast

Social media influencers are incentivized to increase their following and sometimes do so dishonestly. How can marketers accurately measure the value of an influencer? Mike Schmidt, co-founder of Dovetale, explains.

Key Takeaways

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