Cutting out the middle-man, like Uber did, not always best for startups including N36 alum Coastline Market

Jul 16, 2018

Whether it’s shopping on Amazon or hailing a ride through Uber, the point of most e-commerce is the same – cutting out the middle-man.

Eliminating retail stores or taxi dispatchers, after all, allows service providers to reduce costs and reach more customers. Consumers usually benefit in the form of lower prices or more convenient services.

It’s no wonder, then, that Amazon, Uber and other such businesses have become wildly successful. The proverbial middle-man, or intermediary, may be the biggest business casualty of the internet era.

But is the age of the intermediary completely over? Not yet, experts say.

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