Ventures

Makeup for Melanin Girls

The world of consumer goods is changing. Consumer tastes are becoming more fragmented and big incumbents are losing market share to upstart brands. MFMG is a beauty brand tailored to the unique complexion needs of multicultural consumers and we use the world's hottest beauty ingredients to gain market share in a $434 billion-dollar industry. These ingredients are trust and personalization. For 100+ years, beauty brands have thrived by telling consumers what's best for them and using advertising to drive this message. Multicultural, millennial audiences have been largely left out in this advertising and they are looking to purchase from brands like MFMG that they can co-create and personalize to their needs. Our 300,000+ followers on social media trust us to develop products that suit their unique complexion needs and our focus on targeting multicultural beauty consumers has led to features in BuzzFeed, The New York Times and Teen Vogue.

Tomi Gbeleyi

Makeup for Melanin Girls