Vote Compass is a voter engagement application designed by political scientists and run during election campaigns. Based on their responses to a set of propositions pertinent to a given election, users are provided with a real-time assessment of their position in the political landscape and their proximity to each of the parties included in the application. Vote Compass was first launched during the 2011 Canadian federal election in partnership with the Canadian Broadcasting Corporation (CBC). Vote Compass proved wildly popular among the electorate, drawing in nearly 2 million respondents. CBC sponsored Vote Compass again in the 2011 Ontario provincial election and, after another successful run, purchased the media rights for the 2012 Alberta, Quebec, and British Columbia provincial elections. Its recent run in Quebec garnered the highest per capita response rate in the history of the application, demonstrating its continued if not growing popularity in Canada. Vote Compass has also been licensed by The Wall Street Journal for the 2012 U.S. Presidential election, and by the Australian Broadcasting Corporation (ABC) for the forthcoming Australian national election. The big data collected by Vote Compass has also prompted a paradigm shift in conventional thinking around polling and market intelligence. After three years of intensive research and development, Vote Compass has produced a method by which to make statistical inferences about populations from large albeit non-random samples. The potential application of this approach in the public opinion and market intelligence space cannot be overstated.