Douglas Lusted is the CEO and Founder of WestonExpressions Incorporated, currently in his third year of Business & Environment studies at the University of Waterloo. Douglas founded the company in 2012 after winning the University of Waterloo’s Innovation Showcase and Velocity Venture Fund, which led to the development of Tappim NFC Technology. Douglas’ vision is to bring the interactivity of mobile technology and online metric generation into the real world, starting with the advertisement industry. Douglas works out of the Velocity Garage in Waterloo as well as the Creative Destructions Lab at the University of Toronto. In his spare time Douglas enjoys playing hockey, producing music, and volunteering at environmental sustainability events.