Max Brodie loves to create. A decade ago this involved power tools and tree forts, today the tool is software and the product a better tomorrow. With a background in areas such as cellular telecommunications, concert lighting and sound design, high availability enterprise networks, musical theater, integrated media and web tech - Max holds horizontal knowledge dear to his heart, and has put it to work in several startups and an extensive consulting practice. He lives by the notion that innovation is creatively combining previously unrelated ideas to create something valuable, and that the most interesting opportunities lie between defined lines. Working best right at the intersection of solving meaningful problems and creating amazing experiences, he is a student of his customers and teacher to anyone who will listen. He tends to exhibit whiteboard imperialism if left unchecked.