Krista Caldwell

Co-Founder Deepnify

When Krista visited the grocery store for the first time, she was shocked that an apple costs more than a chocolate bar. Apples grow on trees locally, whereas chocolate bars need complex ingredients, packaging and marketing. Determined to tackle this problem, Krista joined NextAI to build Deepnify, a predictive machine learning venture to help fresh food retailers improve product availability and profitability. Krista was also part of the inaugural Next 36 cohort in 2011, where her team launched Winston/Fleetbit, a taxi app platform that operated for two years.