Mike Dover

Mike Dover is a leading authority on social media, popular culture and the economic and social impact of technology. Dover is the co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace and led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World. Wikibrands won the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and was named one of the top ten Business Books by Booklist Magazine. He is a Professor of Marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm. For more information, visit Problems Mike can help you solve: How your venture can best leverage cognitive surplus; How your venture can develop meaningful social media strategies; Recognizing the best performance metrics for your venture.